As techies immersed with innovations in Silicon Valley day-to-day, we couldn't believe in the age of self-driving cars and robotic surgery, skincare consumers could only rely on spreadsheets, outdated tools, and peer recommendations to solve their problems.
Companies in this industry who have the resources to invest in technology (all the buzz like Artificial Intelligence, Augmented Reality, etc) are only focusing on getting more sales, rather than answering the hard questions for consumers throughout the journey:
Would the product actually work for the customer? If it doesn't, what's next? Would it cause the customer's skin to act up? If so, what's next? Would it contradict with any of the products/procedures the customer is currently using? Is there anything on other fronts of the customer's life contributing to their skin problems? We want to help answer all these.