Dedicated to changing the way skincare is delivered.
Behind Glowism is a team of passionate and determined entrepreneurs, engineers, researchers, dermatologists, and estheticians — who are working hard behind-the-scenes to bring a modern-day digital solution to fill in the gaps that exist in the current landscape of skin health.
The beginning
The inception of the idea is when one of us was researching to buy a new moisturizer to soothe her eczema, which has been on and off for many years, but spent hours on end without good results. After talking with a wider audience, we realized this is a shared frustration for people with problematic skin:

With a long list of factors problematic skin might react to, it's very hard to follow other people's recommendations, be it friends, influencers or peers in online communities; at the same time, dermatologists' help is sought after with caution due to strong side effects of the prescribed medications; and many times limited as well since dermatologists couldn't help with choosing OTC products to build a home care routine. People with skin conditions are often left alone to figure it out on their own, with the risk of further damaging their skin by random trial-and-error.
40-50 million
Acne sufferers in the US
35 million
Eczema sufferers in the US
60-70%
Women in the US declare sensitive skin
80%
People with skin problems rank finding compatible skincare as #1 problem
As techies immersed with innovations in Silicon Valley day-to-day, we couldn't believe in the age of self-driving cars and robotic surgery, skincare consumers could only rely on spreadsheets, outdated tools, and peer recommendations to solve their problems.

Companies in this industry who have the resources to invest in technology (all the buzz like Artificial Intelligence, Augmented Reality, etc) are only focusing on getting more sales, rather than answering the hard questions for consumers throughout the journey:

Would the product actually work for the customer? If it doesn't, what's next? Would it cause the customer's skin to act up? If so, what's next? Would it contradict with any of the products/procedures the customer is currently using? Is there anything on other fronts of the customer's life contributing to their skin problems? We want to help answer all these.
We partnered with Stanford dermatologists, talked with hundreds of estheticians and mined terabytes of data to come up with a solution: an affordable, trustworthy and personalized source for skincare guidance, especially for people with problematic skin.
Medical Board
We have board certified dermatologists on our medical board to ensure accurate information and right operational protocols on our platform.
Clinical Associate Professor @ Stanford Dermatology
Golara Honari, MD
Dr Honari is a board certified dermatologist in contact dermatitis and a Stanford Dermatology Professor. She completed her residencies at Cleveland Clinic and is currently a member of the American Contact Dermatitis Society and a mentor in the International Society of Dermatology.
Golara Honari, MD
CLINICAL ASSOCIATE PROFESSOR @ STANFORD DERMATOLOGY
Dr Honari is a board certified dermatologist in contact dermatitis and a Stanford Dermatology Professor. She completed her residencies at Cleveland Clinic and is currently a member of the American Contact Dermatitis Society and a mentor in the International Society of Dermatology.
Skincare Advisors
Skincare advisors work directly with our members day-to-day to provide guidance and support. Meet a couple of them:
Candace Coulter, LE
Licensed Esthetician since 2009

She specializes in an integrative approach to overall skin health and wellness and has a lot of experiences with skin concerns like acne, aging, rosacea, or uneven skin tone.
Chris Tam, LE
Licensed Esthetician since 1994

She has operated skin care studios/spas in Beverly Hills and San Francisco. She combines a holistic and scientific approach and has treated all skin care concerns and conditions.
Candace Coulter, LE
Licensed Esthetician since 2009
She specializes in an integrative approach to overall skin health and wellness and has a lot of experiences with skin concerns like acne, aging, rosacea, or uneven skin tone.
Chris Tam, LE
Licensed Esthetician since 1994
She has operated skin care studios/spas in Beverly Hills and San Francisco. She combines a holistic and scientific approach and has treated all skin care concerns and conditions.
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