Dedicated to changing the way skincare is delivered.
Behind Glowism is a team of passionate and determined entrepreneurs, engineers, researchers, dermatologists, and estheticians who are working hard to fill in the gaps that exist in the current landscape of skin health.
The beginning
Over the years, I've seen the frustration of my little brother and close friends battling with acne: from trying out hyped skincare products to risking with DIY remedies, from Western Medicine to Traditional Chinese Medicine, always raising their hopes up high only to be disappointed later. As it turns out, this process of random trial and error is no stranger to people struggling with chronic skin concerns and there are more than 100 million of them just in the US. As an engineer, I would love to make their life easier by amplifying professional help with technology and data.

- Lu Li, Founder of Glowism
40-50 million
Acne sufferers in the US
35 million
Eczema sufferers in the US
60-70%
Women in the US declare sensitive skin
80%
People with skin problems rank finding compatible skincare as #1 problem
A Close Look
A deeper problem here is misaligned interests: companies in this industry who have the resources to invest in technology are only focusing on selling more products (no, I don't need a face scanner to tell me I've got pimples on my cheek), rather than navigating the customers throughout their healing journey. Customers are left alone to answer these hard questions by themselves:

Would the product actually work for me? If it doesn't, what's next? I'm breaking out from the product, is it normal? Could I use my other products with it? Is it possible that my diet is causing the problem? The list goes on.
We want to help answer all these with technology and human expertise. We partnered with Stanford dermatologists, talked with hundreds of estheticians and mined terabytes of data to build the solution - an affordable, trustworthy and personalized source for skincare guidance for problematic skin.
Skincare Advisors
Skincare advisors work directly with our members day-to-day to provide guidance and support. Meet a few of them:
Hillary Robinson, LE
Licensed Esthetician since 2012

She loves identifying solutions to all skin concerns for clients and provides comprehensive treatment plans with a mix of natural products, cosmeceuticals, and professional skin technologies.
Lucia Favorito, LE
Licensed Cosmetologist since 1995

She is a managing esthetician and educator for spas in Chicago, San Francisco and Phoenix. She has vast product knowledge and over 15 years of hands on experience.
Hollie Adams, LME
Internationally Certified Licensed Master Esthetician since 2012

She specializes in regimen creation for complex skin situations and is an active working esthetician in her own clinic.
Dolly Marshall, LE
Licensed Esthetician since 1998

Besides being a licensed skincare professional for over 20 years, Dolly also writes a column for a wedding blog providing expert advice for brides featuring beauty and wellness.
Hillary Robinson, LE
Licensed Esthetician since 2012
She loves identifying solutions to all skin concerns for clients and provides comprehensive treatment plans with a mix of natural products, cosmeceuticals, and professional skin technologies.
Lucia Favorito, LE
Licensed Cosmetologist since 1995
She is a managing esthetician and educator for spas in Chicago, San Francisco and Phoenix. She has vast product knowledge and over 15 years of hands on experience.
Hollie Adams, LME
Internationally Certified Licensed Master Esthetician since 2012
She specializes in regimen creation for complex skin situations and is an active working esthetician in her own clinic.
Dolly Marshall, LE
Licensed Esthetician since 1998
Besides being a licensed skincare professional for over 20 years, Dolly also writes a column for a wedding blog providing expert advice for brides featuring beauty and wellness.
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